Comparing SEO SEM and PPC

⁣SEO, SEM, and PPC are all digital marketing strategies used to increase website traffic and visibility. SEO focuses on optimizing a website's content and structure to improve its organic search ranking. SEM includes SEO but also involves paid search advertising and other tactics like social media marketing.


PPC is a specific form of paid search advertising where advertisers pay every time a user clicks on their ad. Each strategy has its strengths and weaknesses, and the best approach depends on the specific goals and budget of the business.

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