New marketing strategies for competitive online retailers

⁣⁣Online retail is a hugely lucrative business, and sellers can remain competitive by adapting to the changing e-commerce landscape.
Pay-per-click (PPC) campaigns are a tried and true marketing strategy for increasing site awareness, traffic, and sales.


A simple customer loyalty program can effectively incentivize shoppers to shop more frequently or with greater purchase amounts, increasing both customer lifetime value and e-commerce revenue.

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